【北航经商大讲堂第22期】
麻省理工学院PeterA. Gloor教授特邀报告
题目： SocialQuantum Physics, Virtual Tribes and Measuring Human Emotions
主讲人：Peter A.Gloor教授
麻省理工学院斯隆管理学院集体智慧中心研究员
主持人：范英 教授
邀请人：郝金星 副教授
时间： 2018年7月6日9:00-10:30
地点： 北航新主楼A座622
摘要：
Recent developments in artificial intelligence andthe proliferation of the Internet of Things make it possible to harness theintelligence and creativity of huge numbers of people, connected in manydifferent ways and on a much larger scale than has ever been possible before.Global but highly targeted and focused online social networks open upunprecedented opportunities to read and predict the collective mind,discovering emergent trends while they are still being hatched by small groupsof creative individuals.
This talk introduces a framework and a set of toolsand techniques to measure and track collective consciousness both withinorganizations, and globally on the Internet using social media analysis. Itbuilds on the concept of swarm creativity and Collaborative Innovation Networks(COINs), which are self-organizing teams of intrinsically motivated innovators,collaborating over the Internet to create new things. It extends the coreprinciples of quantum physics, “entanglement”, and the “Heisenberg principle”,to complex human systems. Measuring entangled groups of people – ranging fromsmall teams to global virtual tribes – and mirroring back their aggregatedactivity patterns will trigger change in human behavior, just like in quantumphysics. In our own work we are using online social media, organizationalcommunication archives such as e-mail and chat, and body signals measuredthrough sensors in smartwatches to read the emotions of large groups of peopleto predict their future actions. Real-world examples of our approach includemeasuring happiness and creativity with body sensors, measuring businesssuccess and employee satisfaction through e-mail, and predicting the outcome ofelections and economical trends in online social media.
人工智能的最新发展和物联网的普及使得利用群体智慧和创造力成为可能。群体之间联系方式各异、规模空前。具有高度针对性和目的性的全球在线社交网络为理解和预测尚处于小规模创意群体孵化阶段的集体智慧和潜在趋势带来了前所未有的机遇。
本讲座提出测量和追踪组织内部和全球互联网范围内集体意识的社会媒体分析框架和工具技术。该研究建立在群创造力（SwarmCreativity）和协作创新网络（CollaborativeInnovation Networks，COINs）的概念上。协作创新网络是具有内在创新动机的自组织团队，他们通过互联网合作创造新事物。该研究将量子物理学里面的核心思想“纠缠”和“海森堡原理”延伸到复杂的人类系统。通过测量纠缠群体——从小团队到全球虚拟部落——并映射他们聚集的活动模式就像量子物理一样可以触发人类行为的改变。在该研究中，我们通过使用在线社交媒体，组织内通信记录比如电子邮件和聊天纪录，以及由智能手表中的传感器测量的身体信号来读取大量群体的情绪并预测其未来行动。我们的方法可以应用在各种现实应用中，比如通过身体传感器测量幸福感和创造力，通过电子邮件测量商业成功和员工满意度，以及预测选举结果和在线社交媒体中经济趋势。
主讲人简介：
Peter A. Gloor is a ResearchScientist at the Center for Collective Intelligenceat MIT's Sloan School of Management where he leadsa project exploring Collaborative Innovation Networks. He is also Founder andChief Creative Officer of software company Galaxyadvisors,the Honorary Professor at University of Cologne, Distinguished VisitingProfessor at P. Universidad Católica de Chile and Honorary Professor at JilinUniversity, Changchun, China. Earlier he was a partner with Deloitte and PwC,and a manager at UBS. He got his Ph.D in computer science from the Universityof Zurich and was a Post-Doc at the MIT Lab for Computer Science. His two newbooks “Swarm Leadership” and “Sociometrics” have been published in 2017 at Emerald Publishing.
Peter A. Gloor是麻省理工学院斯隆管理学院集体智慧中心研究员，他负责协作创新网络项目，他也是软件公司Galaxyadvisors的创始人和首席创意官、科隆大学名誉教授、智利P.U.C.C.Liga的杰出客座教授和中国吉林大学的名誉教授。他曾是Deloitte和PwC的合伙人、以及瑞银集团经理。他在苏黎世大学获得了计算机科学博士学位，在麻省理工学院计算机科学实验室获得博士后。他的两本新书《群体领导力》和《社会计量学》已于2017年由Emerald出版公司付梓刊行。
