【基本信息】
颜迎晨，9999js金沙老品牌副教授。主要从事线上平台运营管理、产品创新管理、运营管理与市场营销交叉研究领域的教学、科研与实践工作。先后主持国家自然科学基金、中国博士后科学基金等多项科研项目。已在European Journal of Operational Research、Omega-International Journal of Management Science、International Journal of Production Economics、International Journal of Production Research等SCI/SSCI期刊发表学术论文近20篇，含ABS 4级期刊论文5篇，SCI/SSCIQ1区期刊论文13篇。论文总被引频次三百余次，单篇最高被引上百次。
联系方式：ychyan@buaa.edu.cn
办公室：新主楼A1125
【教育/工作经历】
2021.12至今，副教授，管理科学与工程，9999js金沙老品牌
2019.12-2021.12，卓越百人博士后，管理科学与工程，9999js金沙老品牌
2018.08-2019.10，访问学者，消费者科学，普渡大学
2014.09-2019.11，博士（直博），管理科学与工程，天津大学
2010.09-2014.06，本科，金融学，天津大学
【代表性论文】
Y Yan, Q Zhao, Z Qin, G Sun. Integration of Development and Advertising Strategies for Multi-Attribute Products under Competition,European Journal of Operational Research, 2022. (ABS4, SCI/SSCI Q1)
Y Yan, Q Zhao, Z Qin, B Lev. Inter-competitor Outsourcing: On the Advantages of Profit and Product Launching Time.Transportation Research Part E: Logistics and Transportation Review, 2022. (ABS3, SCI/SSCI Q1)
S Dong, Z Qin,Y Yan*. Effects of Online-to-Offline Spillovers on Pricing and Quality Strategies of Competing Firms,International Journal of Production Economics,244: 108376, 2022. (ABS3, SCI/SSCI Q1)
P Chen, R Zhao,Y Yan, C Zhou. Promoting End-of-Season Product through Online Channel in an Uncertain Market,European Journal of Operational Research, 295(3): 935-948, 2021. (ABS4, SCI/SSCI Q1)
J Wang,Y Yan*, H Du, R Zhao. The Optimal Sales Format for Green Products Considering Downstream Investment,International Journal of Production Research, 58(4): 1107-1126, 2020. (ABS3, SCI/SSCI Q1)
P Chen, R Zhao,Y Yan, X Li. Promotional Pricing and Online Business Model Choice in the Presence of Retail Competition,Omega-International Journal of Management Science, 94: 102085, 2020. (ABS3, SCI/SSCI Q1)
H Chen,Y Yan*, N Ma, J Liu. Effects of Risk Attitudes and Investment Spillover on Supplier Encroachment,Soft Computing, 24, 2395–2416, 2020. (SCI/SSCI Q2)
H Chen, Y Hao,Y Yan. The Introduction Strategy of the Emerging Online Marketplace Considering Risk Attitude and Channel Power,International Journal of General Systems, 49(5): 470-496, 2020. (SCI/SSCI Q2)
Y Yan, R Zhao, T Xing. Strategic Introduction of the Marketplace Channel under Dual Asymmetries in Demand Information and Sales Efficiency,European Journal of Operational Research, 273(3):968-982, 2019. (ABS4, SCI/SSCI Q1)
Y Yan, R Zhao, Y Lan. Moving Sequence Preference in Coopetition Outsourcing Supply Chain: Consensus or Conflict,International Journal of Production Economics, 208(1): 221-240, 2019. (ABS3, SCI/SSCI Q1)
H Chen,Y Yan*, Z Liu, T Xing. Effect of Risk Attitude on Outsourcing Leadership Preferences with Demand Uncertainty,Soft Computing, 22(16):5263-5278, 2018. (SCI/SSCI Q2)
Y Yan, R Zhao, H Chen. Prisoner's Dilemma on Competing Retailers' Investment in Green Supply Chain Management,Journal of Cleaner Production, 184:65-81, 2018. (SCI Q1)
Y Yan, R Zhao, Z Liu. Strategic Introduction of the Marketplace Channel under Spillovers from Online to Offline Sales,European Journal of Operational Research, 267(1):65-77, 2018. (ABS4, SCI/SSCI Q1)
H Chen,Y Yan*, N Ma, L Yang. Coopetition Strategy and Pricing Timing in an Outsourcing Supply Chain with Uncertain Operation Risks,IEEE Transactions on Fuzzy Systems, 27(5): 979-993, 2018. (SCI/SSCI Q1)
Y Yan, R Zhao, Y Lan. Asymmetric Retailers with Different Moving Sequences: Group Buying vs. Individual Purchasing,European Journal of Operational Research, 261(3):903-917, 2017. (ABS4, SCI/SSCI Q1)
【科研项目】
基于消费者类型精准识别的升级产品定价和质量决策研究，国家自然科学基金青年项目（No. 72001011），主持，2021.01-2023.12
基于企业信息收集和消费者信息隐藏的产品升级问题研究，中国博士后科学基金面上项目（No. 2020M670104），主持，2020.07-2022.06
基于关联和时序信息的食药类战略物资多级动态储备决策与轮换机制设计，国家自然科学基金面上项目（No. 72174019），参与，2022.01-2025.12
基于区间数据的贝叶斯线性与非线性建模方法及其应用研究，国家自然科学基金面上项目（No. 72071008），参与，2021.01-2024.12
社会网络互动下企业产品定价促销和库存机制设计，国家自然科学基金面上项目（No. 71771165），参与，2018.01-2021.12
信息不对称下我国医院规制机制设计研究，国家自然科学基金面上项目（No. 71771166），参与，2018.01-2021.12
【荣誉获奖】
第十二届湖北社会科学优秀成果奖三等奖，基于竞合博弈的企业生产外包策略、运营模式和风险管理（系列论文），2020
天津大学2020年优秀博士学位论文,竞合环境下电商平台运营模式选择与定价策略，2020
2019 POMS International Conference,Best Student Paper 2ndPrize，2019
天津大学优秀毕业生，2019
博士研究生国家奖学金，2017，2018
【学术服务】
担任Information Systems Research,European Journal of Operational Research, International Journal of Production Economics, International Journal of Production Research, Transportation Research Part E: Logistics and Transportation Review, Journal of Retailing and Consumer Services, IEEE Transactions on Fuzzy Systems, Computers & Industrial Engineering, International Transactions in Operational Research, Operational Research, Soft Computing,系统工程学报,控制与决策等期刊审稿人。
