【北航经管学术论坛】
南京大学李娟副教授讲座通知
讲座题目：The Effect of Social Comparison on Pricing Decisions: An Experimental Study
主讲人：李娟 副教授，南京大学工程管理学院
时间：2018年5月30日（星期三），15:30-17:00 pm
地点：新主楼A1048
邀请人：刘天亮 副教授
摘要：Social comparison is a natural tendency in human beings. Members in a supply chain often make profit comparisons. This paper investigates how social comparison affects pricing decisions in a one-supplier and two-retailer supply chain with considering the heterogeneity of individuals from the aspect of gender. There are two types of social comparison in this paper, distributional and peer-induced social comparison. The former refers to the social comparison between a supplier and a retailer and the latter refers to the social comparison between two retailers. This paper leads to three main conclusions. Firstly, distributional social comparison, supplier’s comparison with retailers, is negatively related to the supplier’s profit and peer-induced social comparison is positively related to the supplier’s profit. Secondly, peer-induced social comparison is more salient than distributional social comparison. Thirdly, distributional social comparison among male subjects is more intensive than that among female subjects.
简介：李娟博士，现为南京大学工程管理学院副教授。2001年、2003年在哈尔滨工业大学分别获得机械设计及其自动化专业学士学位、管理科学与工程专业硕士学位，2008年在上海交通大学获得企业管理专业博士学位。2010年7月于上海交通大学管理科学与工程流动站出站。曾在瑞典林雪平大学工学院（2009.09-2009.12）、美国圣路易斯华盛顿大学奥林商学院（2015.01-2016.03）作访问学者。研究领域为行为运作管理。已在《管理科学学报》等发表高水平论文10余篇。
经管学院科研办
2018-05-25
