商学悦道@工商管理学术论坛 第五期
题目： 企业如何实施区块链：一个基于可供性实现理论的案例研究
Title： How to Implement Blockchain in Organizations: A Case Study based on Affordance Actualization Theory
主讲人： 杜文宇 卓百博士后
Presenter: Wenyu Du, Post-doctor of Beihang Zhuoyue Program
主持人： 欧阳桃花 教授
时间： 2018年6月25日12:00-14:00
地点： 北航新主楼A座A949
摘要 (Abstract)：
作为一个新兴的金融科技（FinTech），区块链将催生新的战略信息系统，对组织产生深远的影响。信息系统领域目前针对区块链的研究还很有限。在有限的研究中，研究者主要关注区块链的潜在价值。如何有效实施区块链还是一个黑箱。本研究使用可供性实现理论（Affordance-Actualization Theory， A-A theory ）作为视角，深入探索了一个区块链实施的案例。我们的研究发现区块链在组织中的三种可供性，以及这些可供性实现的过程模型。这一过程模型拓展了A-A 理论，在其基础上增加了实验环节。在实验环节中，组织通过概念重塑和约束缓解开发了区块链的本地应用。研究结果对区块链文献和A-A理论有重要贡献。在实践方面，研究结果可以帮助IT从业人员有效实施区块链。
Blockchain, the technology underlying bitcoin, is an emerging financial technology (FinTech) that is poised to have strategic impacts on organizations. Because it is a new phenomenon, there are few studies on blockchain. Those studies that have been published to date focus mainly on the technology’s potential impacts. Our study addressed the issue of how to effectively implement blockchain in an organization. Using affordance-actualization (A-A) theory as the theoretical lens, we conducted a case study of an organization that has effectively implemented blockchain. We identify three affordances of blockchain in the organization and a process model whereby these affordances are actualized. The process model extends A-A theory by adding an experimentation phase where blockchain’s use cases within the organization are identified, developed, and tested through conceptual adaptation and constraint mitigation. Our study makes important theoretical contributions to the literature on A-A theory, blockchain, information technology (IT) implementation, and strategic information systems (SIS). Our study can also help IT practitioners to implement blockchain effectively and extract value from their investment.
主讲人简介 (Introduction)：
杜文宇，卓越百人博士后。毕业于新加坡国立大学计算机学院，信息系统系。研究兴趣是新兴数字技术如何赋能组织战略和管理。研究方法主要是案例研究。目前，已有论文发表在IEEE Transactions on Engineering Management, Information Systems Journal, Journal of Strategic Information Systems, Information and Management，MIS Quarterly Executive 和International Journal of Information Management。
Dr. Du Wenyu, Postdoc Research Fellow, graduated from National University of Singapore, School of Computing, Information Systems Department. Dr. Du’s research focuses on the strategic implications and implementation of emerging technologies within organizations. His primary research method is case study. His research has been published in IEEE Transactions on Engineering Management, Information Systems Journal, Journal of Strategic Information Systems, Information and Management, MIS Quarterly Executive and International Journal of Information Management.
